BREAK POINT: AN INTERNATIONAL THRUST FOR CARIBBEAN MUSIC
“A new music thrust for the Caribbean”, says Teneille Doyle, Chief Executive of Business Development at the Caribbean Music Awards Foundation Inc (CMAFI)., speaking on the company’s involvement in the Caribbean Export & Development Agency’s 2012 “Break Point” competition.
The Barbados based music company is one of thirty (30) CARIFORUM firms selected to participate in the competition which is focused on promoting and encouraging export and business facilitation in the UK and Europe region.
Company representative Teneille Doyle said this is a great opportunity to push their agenda in the region and internationally.
“There is immense value in Caribbean music and our talented writers, musicians and producers are poised to make big waves in the international music scene. That is why we’ve spent the past couple of years developing and building out a business structure to support music in the region – one that will recognize, celebrate, develop and also promote the industry,” said Doyle.
“Break Point is an excellent opportunity and platform for us to do this in the UK and European markets. Historically this has been where the Caribbean made a name for itself in music through our most renowned indigenous genres ska, reggae, dancehall and dub. The potential for us in those markets is already proven.”
CMAFI was initially amongst sixty entrants from throughout the region who were judged on a YouTube presentation plus one-page executive summary of their business plan. Now one of the thirty advancing to the next round, the company is in preparation stages to make their pitch in early June to be amongst the final twelve with the opportunity to meet with investors, venture capitalist and organizations in London during the last week of the upcoming Summer Olympic Games.
“We’re in the midst of preparation with coaching sessions today and tomorrow being put on by Caribbean Export in collaboration with the University of the West Indies’ (UWI) Cave Hill School of Business (CHSB). These sessions are focused on strengthening our presentation skills and making business pitches. We make our final pitch in St. Lucia in early June. Our aim is to be one of the twelve firms selected to participate in London – so we’re giving it our best shot”, she added.
The Caribbean Music Awards Foundation is the parent company of Caribbean Music Awards, Academy, Scholarship and Week.
“There are many arms to what we’ve structured. This was to ensure its growth, longevity and stability to the benefit of the Caribbean people, our culture and economies. It’s no secret that more attention is being paid to the creative industries and intellectual property. The stakeholders have been busy for years putting structures in place. Now it’s time for us the private sector and individual creators and businesses to take advantage of the opportunities presented,” she stressed.
Doyle, who is known for her work regionally and internationally in artist management, marketing and public relations with artist, producers and international music companies, says she has a natural passion and instinct for the music and entertainment business. “This is all I’ve ever wanted to do. I pursued this path and it’s backed by passion and academic and work experience in music publishing, talent development and management”, she said.
“I’m just one of the many people who bring value to this company. Our other Directors are known as the best in event production, planning, execution and marketing. Together with our individual expertise and strengths – we are making it happen. Our doors are open to whoever can bring and see value in this.”