Barbados vanguards Change – RBC/RBTT operations in the Eastern Caribbean to adopt single RBC brand: Broad Street Launch

{N.B.RAW FOOTAGE, UNEDITED} RBC demonstrates a leading corporate citizenship strategy that is based on their vision for building stronger communities. This approach is known as the RBC Community Blueprint that allows us to support a wide range of community initiatives through donations, sponsorships and employee volunteer activities.

This focused approach ensures they:

Make donations that have a wide and lasting social impact
• Sponsor key communities initiatives
• Encourage employees to contribute through volunteerism

In 2011, RBC contributed CAD $98 million to community causes worldwide through donations of CAD $64 million, and an additional $34 million in sponsorship of community events and national organisations.

Social Investment in the Caribbean

RBC’s corporate citizenship initiatives in the Caribbean are directed at strengthening their operational integrity, creating rewarding workplaces, building vibrant communities and contributing to a thriving marketplace and a prosperous economy.

This rebranding leverages RBC and RBTT’s more than 100-year heritage in the Caribbean as the Bank puts its global and regional strength to work for clients: best-in-class global banking practices and resources with in-depth local knowledge of the region.

Investments across the region through charitable donations and sponsorship programmes reinforce RBC’s presence and commitment to being an active corporate citizen and are focused in the following areas:


• Education and youth development
• Health
• Social services
• Amateur Sport
• Arts and culture
• Environment


• Arts and culture – Focus on Emerging Artists
• Environment – Focus on Water
• Sports
• Business

Priority Programmes

Their priority programmes in the Caribbean, rooted in the areas of focus mentioned above are:

  • RBC/RBTT Young Leaders
  • RBC/RBTT Caribbean Children’s Cancer Fund
  • RBC Blue Water Project
  • RBC After School Grants Project
  • RBC Children’s Mental Health Project
  • RBC Emerging Artists Support Programme
  • RBC Employee Volunteer Programme

Corporate Social Responsibility in Barbados

  • Pan in the City
  • Holetown Festival
  • RBC Golf Classic Tournament (Major tournament staged by the Barbados Golf Association and sponsored by RBC)

At RBC, they believe “corporate responsibility” consists of a number of distinct threads. At the centre is a commitment to integrity in all aspects of our operations, which we believe is a fundamental priority for financial services companies. Woven around this, they’re focused on five distinct areas where we have an impact: the economy at large, the marketplace, the workplace, the environment and the community.

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