• {EDITOR’S NOTE Full video of the rebranding via choreography & costumes on Lower Broad Street will be issued soon in a separate item, pending editing and captions}

David Hackett, Regional President, Business Banking, Caribbean Banking, RBC, today announced RBTT Bank and RBC Royal Bank will be amalgamated and operate under a single legal entity, RBC Royal Bank (Barbados) Limited, during a press conference in Bridgetown.

“Today marks a significant milestone for our company as we formally bring together our two operations with rich Caribbean history, RBC and RBTT, under one single brand, RBC Royal Bank,” Hackett said at a press conference at the Broad Street Branch, in Bridgetown.

Royal Bank of Canada first entered the Caribbean in 1882 and had operations spanning 14 Caribbean islands by 1996. In 2008, RBC acquired RBTT Financial Group, creating one of the most extensive banking networks in the Caribbean.

During the past two months, the Bank has rebranded its operations in Suriname, Aruba, Bonaire, Curacao, St. Maarten and Saba, adding to last year’s rebranding of the Trinidad and Tobago and Jamaica operations. In the coming months, RBC/RBTT operations in the Eastern Caribbean will all adopt a single RBC brand. The existing RBC operations in the Bahamas, Cayman Islands and Turks and Caicos will also move to the updated brand expression to create one RBC in the Caribbean.

David Hackett - Regional President, Business Banking, Caribbean Banking: RBC at Lower Broad Street

The Bank will continue to focus on integrating its businesses onto a common platform across the Caribbean and enhancing client experience by simplifying the way it does business.

Hackett said the rebranding leverages RBC and RBTT’s more than 100-year heritage in the Caribbean as the Bank puts its global and regional strength to work for clients: best-in-class global banking practices and resources with in-depth local knowledge of the region.

The Bank unveiled the new brand before an audience of RBC personal and business clients, the Board of Directors, and other guests from the community, including two NGOs to whom the Bank presented cheque donations as part of its ongoing community investment programme.

A representative from the Barbados Special Olympics was on hand to receive ($20,000.00) in support of their initiative), while Cancer Support Services received $10,000.00 in support of their cause.

Commenting on the donation, Cecil Collymore from the Barbados Special Olympics said, “This donation will go a long way toward assisting our Olympians and we are grateful to RBC Royal Bank for their ongoing support.”

“In Barbados, we are moving towards a repositioned brand with an integrated voice, look and feel for everything we do,” said Horace Cobham, Market Head, Personal Banking, RBC Royal Bank (Barbados) Limited.

Among those in attendance included former CEO of the Barbados end of RBC Operations, Rey Royer (in specs & suit with blue tie)

Our amalgamation and rebranding demonstrates RBC’s commitment to the Barbados market and our intent to be the country’s leading financial services provider,” Cobham added.

One Response

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  1. I am wondering why it is that Barbados cannot maintain a State owned Bank? There is no escaping the fact, that more than half the revenue from these foreign owned institutions will be leaving this Country. The Corporate interest(Private Bankers)that are running around in this Country are the ones who are deciding our Country’s fate, but the masses, who are brain washed into thinking that our Parliamentarian representatives know what is best for us, are totaly locked out of the reality that our representatives are also being fed by these interest and so are obligated to them.


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