DIGICEL SPONSORS THE PENN RELAYS: Supporting Jamaica and Jamaicans – at home and abroad
Digicel is sponsoring the highly anticipated Penn Relay Carnival to be held at the University of Pennsylvania’s Franklin Field in the United States, from April 26th to the 28th.
As a Jamaica born and bred company, Digicel has been a steadfast supporter of athletics since its launch in 2001.
Being a part of the Penn Relays is one way Digicel is showing its support of Jamaican athletes and their families living in the Diaspora. The Penn Relays is the longest uninterrupted track meet in the United States and has the record for having the most athletes competing at the event than at any single meet in the world. This includes a significant number of athletes from Jamaican high schools who are a major force at the event. Jamaican athletes have been attending the Penn Relays since 1964 with approximately 25 to 35% of patrons, attending the meet being of Jamaican descent, most of whom live in the Diaspora.
Digicel will set up booths on the ground at the meet offering top up services to patrons who want to send credit to their relatives and friends living in Jamaica. With the 50th anniversary of Jamaica’s independence high on the minds for many Jamaicans, at home and abroad, Digicel is keen to help all Jamaicans, both at home and abroad, get involved in the celebrations by supporting our athletes competing at the Penn Relays – cheering them on as they go for gold and make Jamaicans proud.
The Digicel Diaspora team’s Senior International Sales Operations Manager, Nadine Johnson, is encouraging Jamaicans living in the Diaspora to come out and support the athletes from their alma maters who will be competing. She also highlighted the work Digicel has been doing in Jamaica to move communities forward using the avenue of sport.