“Kony 2012: Invisible Children” is a big game changer in our world. As stated in the opening sequence of this wonderfully profound and inspiring new video, “nothing is more powerful than an idea whose time has come.”

This landmark film is restoring faith in humanity. “Kony 2012” reminds us that in spite of all the negativity and sensationalism with which the media bombards us, we do care. It reminds us that when we come together, we really can make a big difference. In the last few days, this film has been viewed by well over 10 million people every day who end up excited, inspired, and empowered to make a difference in our world.

The film is a real game changer. It may be the first film with a clear and powerful political message to go wildly viral using all of the amazing capabilities of the Internet. Twitter, facebook, the blogosphere, and much more are all abuzz with the excitement being raised and with the way people are stepping forward to take action on its noble cause. An Associated Press article on the film is appropriately titled “Web Star is Born.”

“Kony 2012” invites us on a personal adventure to Africa, where filmmaker Jason Russell is aghast when he first learns about the “invisible children” – thousands of children being forcibly abducted into a rebel army where they have no choice but to brutally kill on orders of their superiors if they want to eat and live. Joseph Kony is the cruel rebel leader behind this orgy of hate.

Jason’s warm and touching relationship with Jacob, a young escapee from Kony’s army, becomes the vehicle which invites us to connect with this disturbing reality in a most inspiring way.

It’s definitely not a pleasant subject, yet this beautiful 30-minute film is not at all unpleasant to watch. Filled the grace and humanity, it relates how a small group of people took a stand and are already making a difference in this sad tale. It pull us in and gives us simple, yet concrete steps each of us can take to help bring the perpetrator of these inhuman crimes to justice.

It’s interesting to note that many major media reports on this amazing phenomenon seem to be trying to find fault with the film and filmmaker more than focusing on the powerful inspiration and worthy cause. Could it be that they are jealous of the rapid rise to popularity? I invite you to listen to the media critics with a grain of salt and listen more to your heart as you respond to this inspiring story. The time is now, and we are the ones we’ve been waiting for.

• With lots of excitement and best wishes for a transformed word,

Fred Burks for PEERS and WantToKnow.info