Barbados Tourism Authority provides Total Support to “Homecoming” Visit of Bajan-descended UK deejay

Chairman of the Barbados Tourism Authority, Adrian Elcock, endorsed the visit of Barbadian-descended Carl Cox, FYI: for many British-Caribbean peoples – Cox is considered to be a party deejay of “legendary” status, apart from being thought of in those same circles, as a global music icon too.

This was revealed during a press conference held at the Mount Gay Visitors’ Centre to announce the ‘homecoming’ performance of Cox, the BTA official also congratulated the hosts Illusions Entertainment on their “commitment to excellence” in promoting dance music events in Barbados.

Sher Houston - Event Coordinator | 246.228-2828 | |

(L-R) Marc McCollin - International Brand Manager, Mount Gay | Peter Samuel - Brand Manager, Mount Gay | Adrian Elcock, BTA Chairman | Emma Corrie - Design Director, Events Unusual | Craig Corrie, Director of Illusions Entertainment

Addressing members of the media Elcock commended this type of initiative, expressing the view that this event met all the attributes that had been identified as part of the BTA’s strategic initiatives for this year and that it was a significant pillar in the entertainment and events arena.

Recognising Cox’s achievements Elcock says it’s a great opportunity to partner with someone who demonstrates the qualities necessary to meet those initiatives; Barbadian, best of class, with a tremendous reach and a large following…

Carl Cox, is considered by fans and many popular UK music industry magazines as “the best DJ in the world” with an international following estimated to be over 12 million, many of whom travel around the world to attend his numerous sold-out concerts in venues like Serbia, Belgium, London, Spain, Las Vegas and Miami.

Cox, who currently resides in Australia, will also use this opportunity to spend time with his Barbadian parents, family and friends who live on the island.

Carl Cox has dominated the electronic dance music scene in the UK and across Europe for the past two decades, having first become famous at the Sunrise rave in 1988, where he hooked up a third turntable for his dawn-breaking set, got 15,000 people back on their feet, and established a personal reputation for three-deck wizardry.

He has a massive geographic reach and is felt by some as a living legend in Eastern Europe, which fits perfectly with the BTA’s growth plans, as Elcock informed the audience that this area is Barbados’ fastest growing market with a significant amount of visitors arriving in Barbados from Russia.

Elcock also touched briefly on the BTA’s other marketing efforts in Europe and made mention of their planned promotion of Corrie’s very successful bi-annual event The Music Factory, Pop, Dance and House music festival which is currently receiving attention both regionally and internationally.

Known for introducing Dance Music Events to Barbados, director of Illusions Entertainment, Craig Corrie expressed his satisfaction with the progression of house music in the region and echoed the sentiments of Adrian Elcock who knows from personal experience that Illusions “throw a great party” and always manage to “pack the place off”.

Corrie says that Illusions will be working closely with world-renowned female DJ Nicole Moudaber, who happens to be a close friend of Carl’s and who is the one responsible for conceptualising the event.

Dance fans are asked to note April 20th, that’s when the Illusions team will transform the Sugar Ultra Lounge in St. Lawrence Gap (formerly The Ship Inn) where Carl will showcase his talents to enthusiastic followers of dance music.

Reservations for both events are already being received via Caribbean Events for both events from persons across the region and internationally.

Illusions Entertainment has now become the undisputed leader and driving force behind the Electronic and Dance movement in Barbados and the brand that will shape its direction in the coming years.

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