Grinning & ‘Beer’-ing It: Banks Caps 50th Anniversary With Entry Into British Market
After fifty storied years of brewing the world renowned and award winning Banks Beer, Banks (Barbados) Breweries Limited has achieved yet another significant milestone with the commercial placement of Banks Caribbean Lager in the UK market.
Come mid-April, Banks Caribbean Lager will be available commercially for the first time in the UK through The Craft Beer Company located in London, England, a major achievement for the Brewery which has been making a concerted effort in the last few decades to break into this market.
This achievement was celebrated when the first case of 24, 330ml bottles produced for the European market was taken by Richard Bateson, representative of The Craft Beer Company, back to the UK on his return trip on board Virgin Atlantic flight VS30 on Sunday February, 26.
Bateson, who was part of a team which attended the recent Global Distributors Conference held here at the Hilton, also met with Minister of Industry Dennis Kellman, who confirmed his Ministry’s undertaking to support the Brewery’s initiative.
Also in celebration of the historic breakthrough, Banks (Barbados) Breweries Limited offered all passengers on the flight to Gatwick a free sample of the new canned Banks Beer, which went on sale recently in stores around the island.
Ray Chee-A-Tow, CEO of BCL (Barbados) Ltd, the company responsible for managing the marketing and sale of Banks Caribbean Lager internationally, said this is one of the major achievement’s for the company and the brand in its 50 year history:
“Since 1973 when the Brewery first secured the rights to export Banks Beer throughout the region, we have been making strides to facilitate the exportation of Barbados’ Beer internationally. We have successfully broken into markets such as Florida, New York, New Jersey and South Carolina in the United States, along with Ontario in Canada and as far as Sweden. We are also expecting to be in Georgia, North Carolina, Maryland, Virginia and Washington DC by summer 2012, completing our push to make the product available across the eastern seaboard. The UK market has always been a big draw for us and after encountering various challenges over the years we have finally managed to get our foot in the door via this exciting partnership with The Craft Beer Company, renowned for serving some of the world’s best beers. We look forward to a long and prosperous relationship with them and thank them for partnering with us, as well as Virgin Atlantic for facilitating this historic occasion.”
This achievement comes during a year in which the Brewery has recorded a number of other milestones, including the celebration of its 50th anniversary, the opening of its state-of-the-art brewery in Newton in Christ Church.