Caribbean Low Fares Carrier makes Hewanorra – Helen of Caribbean now part of REDjet destinations

Finally, after much waylaying from Freundel “Silent Night” Stuart of Barbados – flights from REDjet between Barbados and St. Lucia commenced last weekend.

Scores of REDjet officials, local and Barbadian media, and other invited guests packed the VIP Lounge at the Hewanorra International Airport for a press conference hosted by the regional carrier to mark the milestone.

Photo from left to right) Peter Jean, Hon. Lorne Theophilus, REDjet's Ian Burns and Titus Preville {IMAGE VIA - The Voice, SLU Online}

Chairman and CEO of REDjet, Ian Burns, expressed his company’s thanks to everyone who was involved in ensuring that REDjet secured St. Lucia as one of its destinations. He also signaled REDjet’s commitment to making regional travel a better experience.

We have had fantastic support from St. Lucia and we are very, very thankful for that support that has come to us,” Burns gushed. “I think it’s been well-documented how REDjet is at the heart of the consumer, and we are acutely aware of the need for a healthy competition within the aviation industry and the significance that air transport has for the development in the region.”

Burns also itemized some of REDjet’s promises to consumers, which he referred to as “the backbone of our operation.” Those promises include unbeatable low fares, number one customer service within the region, the only non-stop regional jet service, choice for consumers, shuttle service and other benefits…

REDjet’s entry into Castries represents the carrier’s sixth destination and seventh route. Starting last Friday, flights between Hewanorra and Bridgetown will be available on Fridays and Sundays. There are also plans afoot to introduce a Wednesday flight during the summer, Burns indicated. These changes, Burns said, will serve to enhance the region’s main foreign exchange earner: tourism.

Burns said that the carrier’s fares, which are advertised for as low as US$9.99, are “no gimmick,” adding that low fares are part of REDjet’s strategic marketing plans. The basic US$9.99 per ticket is reserved for the first 15% of the seats on each flight. Prices increase as the plane fills up. Because of the low fares offered, Burns said there is a “no refund policy” and travellers can pay in currencies of their choice.

Of the three-member cabin crew on last Friday’s flight, two people are St. Lucians, Burns informed those in attendance. He said that REDjet is a Pan-Caribbean airline that comprises fourteen nationalities in its workforce.

Also in attendance was newly-appointed Tourism Minister, Hon. Lorne Theophilus, who lauded the REDjet officials for injecting much-needed airlift into Barbados, a crucial market for St. Lucia. {STORY COURTESY: The Voice, SLU Online}

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