Barbadian Energy Conglomerate SOL launches specialised teaser campaign in City

SOL embraces the innovative “flash mob concept” as a teaser campaign to launch a new product.

Over the last few days, 24 male and female dancers and fitness enthusiasts have been seen at various locations across the island moving to the hit ”Let’s Get It Started” by Black Eyed Peas.

The latest appearance was 16 November 2011 when the coordinated ensemble activated Broad Street at 7:15 a.m. while motorists & pedestrians slogged to work – a bright spark diverting any monotony.

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