KINDLE FIRE to host 100 of DC Comics’ Graphic Novels

(CLICK FOR BIGGER) The move puts DC's top-selling books like Watchmen, Batman: Arkham City and Green Lantern: Rebirth into the hands of digital readers exclusively through the new Kindle product.

Last week, DC Entertainment took its digital presence a step further by offering 100 digital graphic novels exclusively on the new Kindle Fire, the newly announced e-reader from Amazon.

Amazon has demonstrated they know e-books, and they know how to deliver them in a compelling way to mass audiences,” said Hank Kanalz, DC’s senior vice president of digital. “The Kindle is one of the most popular consumer electronic devices out there today and Kindle Fire takes that to the next level — it’s a great fit for our graphic novels.”

We tried to come up with a broad mix of titles that will interest many readers, and we also wanted to offer some well-known titles like Watchmen, Fables, The Sandman, and Superman: Earth One,” Kanalz told Newsarama. “Our periodical strategy has been similar, and well received. Books from different eras, creators, price points, in addition to our same day digital offerings, populate our weekly uploads so that there should always be something for everyone to enjoy.”

The release of graphic novels on digital isn’t unprecedented, but it does represent a new direction for DC Entertainment on a large scale. Previously, DC had seemingly aligned itself with ComiXology and had concentrated its digital presence on individual comics.

The decision also impacts comic book retailing, since collections and graphic novels have been an important part of local comic shop business over the last 20 years.

But Kanalz said this effort is seen by DC as yet another way to bring in “additive” sales. “As we have stated before, any new digital step that is not additive to our business or ultimately fair to our comic shops is not a step worth taking,” he said. “We’re focused on reaching new audiences. ”

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