Barbadians came out in their thousands last Tuesday, September 6, 2011, to say “Cheers to 50 Years!” in celebration of Banks (Barbados) Breweries Limited’s 50th anniversary.

In an effort to invoke a “National Day of Cheers” honouring this historic milestone the local brewery held a “50 cents Banks Day” inviting their many loyal customers to enjoy an ice cold Banks Beer for the amazing, one day only, back in time price of 50 cents.

Participating outlets across Barbados received 50 cent Banks Beer vouchers from customers who took advantage of their availability in the newspapers and from the Banks Girls who visited various bars around the island.

Christian Gibbs, Brand Manager for Banks Beer, said the response to the promotion was overwhelming and heartwarming:

“It was a resounding success and created a lot of buzz throughout the island. The thousands of Barbadians who went around to the various bars, causing a number of them to be sold out by the end of the night is proof of Barbadians’ love for Banks Beer. We at Banks (Barbados) Breweries Limited wish to thank Barbados for their continued support, and for making Banks Beer the Beer of Barbados.”

Throughout the afternoon and late into the night the Banks team, including Banks girls and DJ’s, hit a number of hot spots adding even more excitement to this 50th anniversary milestone.

The 50c Banks Beer promotion is just the start of a year long programme of activity celebrating the birth and growth of Barbados’ beloved beer, its involvement within the community, exploits abroad, and its place as one of this island’s most iconic brands.

Barbadians and visitors alike can look forward to a number of exciting promotions and events during the remainder of the year and into 2012, inviting them to join Banks (Barbados) Breweries in reflecting on its past and prepare for an even brighter future.