BARBADOS-BASED REAL ESTATE FIRM ENHANCES CUSTOMER ONLINE EXPERIENCE
A leading regional real estate firm based in Barbados has announced the launch of a new website designed to offer real estate customers a more satisfying purchase experience.
Visitors to the new Terra Caribbean website will now be able to find videos, knowledge pieces and news on the latest developments in the real estate market to help them make informed decisions when seeking to purchase or rent property in Barbados, Grenada or Trinidad.
“Consumers are becoming increasingly sophisticated and we’re finding that they’re shopping online more and more. We’ve therefore tailored our real estate website to offer a more retail-oriented shopping experience,” said Managing Director of Terra Caribbean, Andrew Mallalieu.
The website features an enhanced search that allows for quick filtering based on preferences and a “Compare This Property” feature that allows for easy comparison of a selected range of properties. Search results can also be displayed visually on a map of the island. All information displayed is in real time, removing the uncertainty of property availability; customers are therefore assured of getting the most timely and accurate real estate information.
“These new features greatly simplify the search process and help customers quickly find their ideal property. We’ve always prided ourselves on providing clients with quality information to help them feel comfortable and confident when making real estate purchase decisions. Many of these changes were designed with this in mind,” said Mallalieu.
The changes also offer significant benefits to property vendors. More efficient search tools and more comprehensive information lead to faster, better property matches.
“This means we are able to more effectively market a property for our vendors,” explained Mallalieu.The new Terra Caribbean website represents an innovative approach to real estate marketing in the region. The website is optimised for search engines and includes social media tools to allow for customer engagement. The new technologies included show Terra Caribbean’s commitment to providing customers and vendors with the most up-to-date tools used by leading real estate firms around the globe.