Red Advertising Appoints Head of Account Management

Robert MacGeoch, Red Advertising & Marketing’s new Head of Account Management

Red Advertising & Marketing today announced the promotion of Robert MacGeoch to the position of Head of Account Management, a newly created role which represents a significant strategic move for Barbados’ leading creative agency.

Having joined the company in 2005 as Media Comptroller, Mr. MacGeoch was given increasing responsibility over the last 6 years becoming Account Executive in 2006, and subsequently developing into one of the company’s Senior Account Managers.

Mr. MacGeoch holds a degree in journalism from Indiana University. Jevan Jutagir, Managing Director of Red commented on Mr. MacGeoch’s latest appointment,

Robert has learned the business from the ground up and is primed and ready for this new challenge. His role, in addition to managing some of the agencies most significant clients, is to stabilise and strengthen the quality of account management.

Current economic and business conditions make this imperative as Red, like many other regional agencies, has had to take on new clients to compensate for the shortfall in existing clients budgets. This puts a strain on account handling as account managers handle more clients and smaller budgets. Robert is tasked with developing the management skills of the agency in order to effectively cope with this new reality. His special blend of diplomacy and creativity will stand him in good stead to master this new role.”

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