Barbados Tourism Authority Adds New Reservation Programme to VisitBarbados.org and boosts online service
The Barbados Tourism Authority (BTA) has endorsed the recent launch of the Barbados Hotel & Tourism Association’s OTA (Online Travel Agency), and has implemented the Regatta booking engine on VisitBarbados.org, the official government sponsored destination website for Barbados. The Barbados Hotel & Tourism Association (BHTA) announced the launch of the OTA Software on May 31st and has seen an increasing number of bookings since.
“It just makes perfect sense,” said David Rice, President & CEO of the Barbados Tourism Authority. “It is a huge added convenience to our visitors, the hotels and attractions love it since they retain more of the net earnings from bookings, and it helps the economy of Barbados. It’s a win-win all around.”
“We are excited that the BTA is collaborating with us on this important project,” said Sue Springer, Executive Vice President of BHTA. “The hotels are very enthusiastic, VisitBarbados.org has a high amount of targeted traffic, and Regatta has been wonderful to work with. It’s the perfect recipe for success.”
Since launching on May 31st, Regatta has released a new layout of the booking engine that includes their innovative Concierge tool which allows customers to find their perfect hotel by selecting their desired criteria. In July, they will launch Activities allowing customers to search and book a variety of tours and attractions.