Mount Gay Rums Win Gold At International Tasting
Mount Gay Rum, “The Rum That Invented Rum”, continues to distinguish itself as the world’s premium rum brand winning Gold at the recent International Monde Selection awards.
Mount Gay Rum took home two Grand Gold awards for its Mount Gay Extra Old Rum, and Mount Gay 1703 Rum respectively, as well as two Gold awards for its Mount Gay Refined Eclipse Rum, and Mount Gay Eclipse Silver Rum.
Monde Selection, the International Institute for Quality Selections, is an international body recognised for developing unique expertise to test and analyse consumer goods from around the world for the last 50 years.
In evaluating spirits and liqueurs, Monde Selection utilises the services of world-wide renowned oenologists, master sommeliers, university lecturers and professional tasters, all brought together to sample each of the products submitted and reward them with bronze, silver, gold or grand gold quality awards.
Commercial Director of Mount Gay Distilleries Limited, Andre Thomas, said Mount Gay Rum’s success at the Monde Selection Awards is validation of Mount Gay Rum’s positioning as “The Rum That Invented Rum”:
“Mount Gay Rum continues to accumulate numerous awards from international bodies, along with receiving constant recognition from world renowned spirits experts. This latest achievement reinforces Mount Gay Rum’s standing as the world’s premium rum, a position we will further solidify as we go forward.”
The Monde Selection quality label can be displayed on the awarded product, representing an indisputable guarantee of quality to the consumer. Instantly recognisable by the Monde Selection logo, consumers will be assured the products have been tested and approved by a totally independent professional jury panel.
The label also rewards companies for their constant efforts in search of quality control and development and constitutes an essential selling point, therefore making it the perfect marketing and advertising tool.