Kobo Brings eReading to the Caribbean Through New Partnership With Nigel R Khan Bookseller Chain
Kobo, a global leader in eReading with more than 3.6 million users in over 100 countries worldwide, today announced that the company’s Wireless eReader has landed in the Caribbean through a new partnership with Nigel R Khan Bookseller. The innovative bookseller – with nine locations in Trinidad and Tobago – is committed to bringing the latest technology to readers. The introduction of the Kobo Wireless eReader provides the large chain with an open and enjoyable device to support local readers and the islands’ tourism trade.
As the southernmost island in the Caribbean, Trinidad and Tobago’s population of 1.3 million boasts a literacy rate of 92.8%, making it the perfect place for Kobo to reach avid readers and encourage them to start eReading with the device of their choice. Nigel R Khan Bookseller has proven their overarching commitment to reading and technology, adopting new approaches that enhance the joy of reading for their customers.
“Along with the excitement of bringing our passion for eReading to new shores, we expect to see great success with the launch of the Kobo Wireless eReader in Nigel R Khan Bookseller stores throughout Trinidad and Tobago,” said Todd Humphrey, Executive Vice President of Business Development, Kobo. “Nigel R Khan Bookseller is really leading the way by bringing the latest technology to the Caribbean and introducing eReading to their customers. We look forward to serving Trinidad and Tobago’s growing eReading community and the country’s technology-focused demographic.”
The partnership will enable the book chain’s customers to engage in reading on a whole new level with Kobo, as well as attract a new reading crowd with the technological advancements Kobo brings to eReading.