BAJAN NEW MEDIA COMPANY PROMISES FRESH APPROACH TO ONLINE BRANDING
A Barbadian new media company is promising Caribbean businesses a fresh approach to branding their companies online.
PixlD Inc, a firm specialising in web design and social media is ready to offer regional businesses cutting edge online marketing solutions. Managing Director of the company, Deidre Brathwaite says that companies need a strong online presence to effectively engage their customers.
“It’s 2011 and no one can argue that it’s time to get online. Our web presence is how we introduce our businesses to the world so our presence must be creative and functional. An integrated social media presence increases visibility, creating backlinks to your home-base and it allows you to effectively engage with your target audience,” explained Ms. Brathwaite.
Ms. Brathwaite was speaking at PixlD’s official launch held last month at the Waterside Restaurant in St. Lawrence Gap. She and partner Prince Bazawule are determined to help businesses understand the value of strategically integrating new media tools into their marketing/communications plans.
“The market place is becoming a global village and we believe that Barbadian companies have not fully embraced the potential of having an online dynamic/ interactive presence. Once companies position themselves correctly online the world becomes their oyster and PixlD has the resources to truly assist in making those visions a reality,” said Ms. Brathwaite.
A passionate member of the Barbados Entrepreneurship Foundation’s (BEF) Communications team, Deidre is already using these tools to help the BEF effectively communicate its message of making Barbados the number one entrepreneurial hub in the world by 2020. She believes that a strong entrepreneurial culture is necessary to take Barbados into a new era of economic development. “I am therefore willing to use my understanding of e-marketing solutions to make this important goal a reality,” said Ms. Brathwaite who is also a certified social media strategist.
PixlD Inc. started full time operations in 2011. The company comprises a team of web designers and programmers, graphic designers, and social media marketers with more than 10 years of combined expertise in their respective specialties.
“We have a base of loyal global customers from the UK, United States and the Caribbean. We are always looking to the horizon and what it has to offer and how we can improve our services. We see PixlD growing into a valuable brand once we continue to innovate and stay at the cutting edge of technology,” said Ms. Brathwaite.