Virgin Atlantic Wins Most ADDY Awards Through Red Advertising
Virgin Atlantic soared above all others becoming the most awarded single brand in the 2010 American Advertising Federation (AAF) ADDY awards.
Virgin took home a total of 13 awards in print and collateral, inclusive of 5 Gold and 8 Silver, with their “Free Flying” regional campaign being their most awarded entry with 3 Gold awards.
Red advertising & marketing, the creative agency behind the production of this multi-Gold winning campaign, also won a Gold award for Virgin for work featured as far as Jamaica in the “A Natural Fit” press campaign, in addition to running away with four awards for the outstanding “Year Of The Rabbit” campaign.
Rachel Pilgrim, Marketing & Sales Manager of Virgin Atlantic added; “Each year Virgin Atlantic’s performance at the ADDY’s surpasses the already impressive results of the previous year, which is a testament to the talented team at Red. They have managed time and time again to create eye-catching campaigns capturing the essence of our brand, along with the image and message we aim to portray.”
Jevan Jutagir, Managing Director of Red advertising & marketing commented on the awards; “The results this year are further proof of the superiority of the Virgin Atlantic brand, not only in relation to its product and service, but its creative promotion. We are happy to have the opportunity to work with Virgin and look forward to winning many more awards on their behalf in the years to come. I would also like to thank Mr. Kenny Hewitt for his exquisite photography behind the “Free Flying” campaign.”
The ADDY Awards is the creative award show of the American Advertising Federation (AAF) of which the Caribbean Advertising Federation (CAF) is a member. The awards are 3 tiered with local shows and awards which feed into regional shows (the CAF is part of the 4th District region which includes Florida, The Caribbean and Puerto Rico) which in turn feed into a National show.