New Barbadian Website capitalises on Social Media for Contest: UWI student earns iPad2 for use in Research

Imagine winning one of Technology’s latest hot-ticket items simply by registering online via one’s Facebook account? Kevin Layne did so and was selected as the random winner for an iPad 2 from Barbados’ premium dealer in Mac & Apple products – Electric Avenue.

Kevin was not even sure he won, yet he told his compatriots at UWI he would be on campus this week sporting the new gadget many Bajans crave for in droves. His positive visualization paid off, the IT specialist collected his prize at the Coconut Walk branch of Electric Avenue over the weekend.

Omari Jackson, Arvind Gopwani present a stunned Kevin Layne his iPad2 while Adrian Sealy from Electric Avenue looks on at the happy moment

The IT student says the iPad2 will now afford him to carry less paper to and from Cave Hill, in his view Electric Avenue is not only good for Apple or Mac equipment but for videogames and cellphone paraphernalia.

The concept of “Demand The Deal” is that the discount for the product or service can only be claimed if a set minimum amount of people downloads the coupon. This makes it a win-win situation, as the customer gets the discount while the business gets enough customers to make the deal worthwhile.

The original iPad is at left with an iPhone is centre and the iPad2 at right showing the slim profile of the new Apple product when compared to its predecessor

Subscription is free on the website; the idea grew out of the recent global focus on social commerce. Arvind Gopwani and Omari Jackson, the creators of Demand The Deal are thrilled with the opportunity of being able to offer great deals on quality products and services via coupons. Like the successful partnership generated with Electric Avenue, whose other branch is at the Lanterns Mall diagonally opposite Hastings Rocks.

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