Breitling inaugurates its first flagship store in the heart of Manhattan

The Breitling watch brand and chronograph specialists chose New York to open its first flagship boutique.

Located near Fifth Avenue on 57th Street, this three-floor 400m2 (4,500 sq. ft) store features a daring design blending Breitling’s aeronautical heritage with New York pop art tradition.

Breitling invited a prestigious array of aviation, show business and sports personalities to this inauguration, including John Travolta, ice hockey legend Wayne Gretsky, Mark Streit, the Swiss star of the New York Islanders, along with a number of basketball and American football celebrities like Boomer Esiason.

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