“CARI Me Back to Barbados” selects their Winner from Socaholics campaign

General Manager of Caribbean ARI, Domnick O'Reilly

Barbadian rum is the leading seller among visitors beating out luxury items like high-end bags, sunglasses and perfume.

That’s according to Domnick O’Reilly, General Manager of Caribbean ARI (CARI) which operates the Runway chain of duty-free shops in the outbound lounge at the Grantley Adams International Airport.

O’Reilly, who was speaking at the company’s Christ Church office after a draw for their CARI Me Back to Barbados promotion in association with the CBC’s Socaholic campaign, indicated that visitors are moving away from impulse buying opting instead for low price items like liquor.

He added while CARI has been able to weather the economic storm he is not expecting dramatic changes in the bottom line until the end of 2012 and beyond.

In terms of outlook for next year I expect we will still have some challenges, there is going to be a slow recovery and we anticipate that it will take two years for arrivals to be back to pre-recession numbers …the same numbers that we had in 2007…or more.”

However, O’Reilly says the four- year old company which is equally owned by the Barbadian and Irish governments, is pleased with the momentum gained from promotional activities like the Cari Me Back to Barbados campaign which ran during this year’s Crop Over season. It was won by Joanne Sharp of the UK.

Debra Collins, Senior Buyer at Caribbean ARI drawing the winning entry as Deputy General Manager David Estwick far left looks on, beside him is General Manager Dominic O'Reilly, far right is Michelle Hinds operations manager.

Sharp will be able to return to Barbados for five nights at the joint expense of CARI and CBC, her VIP package includes accommodation and airport transfers.

The winning name was pulled by Deborah Collins, Senior Buyer at CARI, also in attendance were David Estwick, Deputy General Manager and Michelle Hinds, Operations Manager.

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