Salvation Army launches first ever ad campaign for Christmas Mail Appeal

Traditionally, this annual event is the Salvation Army’s greatest fund raiser, earning even more than its annual Kettle Appeal.

The Salvation Army just launched their first ever advertising and PR campaign for its annual Christmas Mail Appeal in Barbados. Within the new campaign, created by Red Advertising, is a drive to deliver 50,000 more contribution envelopes through insertion in the Sunday newspapers. Major Dewhurst Jonas, Divisional Commander of the Salvation Army commented on the rationale behind the campaign,

Major Dewhurst Jonas, Divisional Commander of the Salvation Army

This year we expect even more hardship to be faced by the needy, particularly the homeless and the hungry. We hope that people realise, even as they tighten their own belts, that these difficult economic times force more people to become vulnerable, and the need becomes even greater than before. Last year the contribution from Barbadians of all walks of life was magnificent, topping $250,000. This year we are appealing for more people to Give the Gift of Hope this Christmas”, through the distribution of 50,000 more envelopes in the national newspapers. We know that big hearted Barbadians will respond to our call and rise to the challenge in the same way that they have coped with the many challenges recently.”

Jevan Jutagir, Managing Director of Red Advertising, commented on the campaign,

Our campaign strategy is simple – Get more donation envelopes in more hands. I urge anyone who receives an envelope to donate and, if you receive more than one, to pass it on and give someone else the chance to Give the Gift of Hope at Christmas”. The spirit of giving was certainly evident in the creation of the campaign, where many people and companies donated their time and space. I would like to thank first and foremost – The Bajan Reporter: probably Barbados’ most popular online publication &Vic Fernandes (and the Market Vendor of course!) Toby Armstrong, Trident Insurance, Butterfield, Moore Paragon, The Barbados Postal Service, Starcom Network, The Nation Newspaper, The Barbados Advocate, Slam FM, Mix96FM, BBS and CBC. Without their generosity this campaign would not have been possible. With this level of backing I am confident that we will reach new heights for this important fund raising appeal.”

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