Barbadians need to hone their jingles as much as their logos: Latest Sound Design Suite Opens for Business in Barbados
Now Barbadian businesses have access to a new set of audio services allowing them both sharper marketing tools, and a better stocked marketing shed to keep them in! And perhaps most importantly, available within current tighter marketing budgets…
Shoestring Studios is Barbados’ newest sound design suite specializing in pinpointing the sound of a brand. As Brian Marshall, the Technical Director at Shoestring Studios explains, “Most companies have visual logo guidelines, yet only a few have specific sonic guidelines. Yet both are essential in order for a brand to establish, maintain and grow its presence in the market, and yet sound is often used as more of a blunt instrument as opposed to the sharp, penetrative tool that it can be”. The unique background of the partnership at Shoestring Studios allows it to deliver these services at a price that businesses can afford.
JJ Poulter, the Operations Manager at Shoestring Studios, and Brian Marshall have a demonstrable track record of success over the last 7 years composing – their music has featured on Prime Time TV shows in the US, international movie trailers, plus TV and radio adverts. They played, recorded, engineered, arranged and produced themselves gaining invaluable hands-on experience and control of the entire process. They also presented a local radio show for 4 years and learned a great deal about radio advertising, radio formats and listening audiences. This background has enabled them to offer a range of international standard sonic services to businesses and individuals through Shoestring Studios.
JJ Poulter explains, “Brian & I learned that just as important as having the right equipment is the right mentality – this is an ideas-driven business – there is no substitute for better ideas. And the right environment – better ideas are generated in a comfortable and creative environment. If people enjoy who they work with and the working environment, they are generally more creative and they are more productive. They get better value for their money. They get better results”.