The Young Women’s Christian Association (YWCA) of Barbados has been selected to benefit from this year’s KFC’s Annual World Hunger Relief Fund.

The funds donated by KFC are slated to assist the YWCA’s Breakfast Club Programme which provides a well-balanced breakfast to over 850 children five days a week, free of cost.

President of the YWCA of Barbados, Marilyn Rice-Bowen is “highly appreciative” of KFC’s donation:

“We started The Breakfast Club in January of 2007 in response to an informal survey which indicated that many children living in Barbados were going to school without breakfast…we were saddened by the startling facts that revealed that children who eat breakfast tend to be more alert, concentrate better and perform better in school as compared to those who do not eat breakfast…thus we were moved to address this social injustice and we have been encouraged by the constant in the number of children who benefit from The Breakfast Club.”

This year the YWCA of Barbados is celebrating its 60th anniversary under the theme: ‘Changing Lives, Changing Communities.’ thus KFC’s contribution is timely as it will assist with the efforts to expand the Breakfast Club which currently operates from Deacons, St. Michael in addition to serving several other satellite branches.

Marketing Coordinator at KFC, Shekelia Barrow says the company is extremely pleased to contribute to the YWCA of Barbados’ worthwhile programme:

“We applaud the efforts of the YWCA of Barbados in the local fight against hunger. The KFC World Hunger Relief Fund was launched locally four years ago to provide financial aid to organisations which play an active role in the fight against hunger in their communities. The YWCA of Barbados is a deserving organization which has actively responded to societal needs…with approximately 1 billion people suffering from hungry around the world, it is critical that we all play our part because together we can make the difference between hunger and hope.”

World Hunger Relief Posters and collection bins are located at all thirteen of KFC’s branches across Barbados where customers can provide monetary contributions to the relief effort. The funds are divided equally between the coordinating international organisation and the local recipient chosen by KFC.

The KFC World Hunger Relief Campaign seeks to highlight global hunger issues and to raise funds to assist the United Nations World Food Program and other hunger relief agencies globally.