CLOBI Cup World Masters Tournament seeks to draw various diaspora markets of USA & Asia: Oct 29 to Nov 5, Kensington Oval

The second T20 Masters Tournament for cricketers 35 and over is all laced up and raring to swing by the end of this October and into early November, now rebranded as the Clobi Cup World Masters Tournament it has drawn many co-sponsors including Banks Beer, Virgin Atlantic and Digicel. CLOBI is Cricket Legends of Barbados Incorporated for those new to the venue.

See how many Legends you spot?

See how many Legends you spot?

With four days at ‘the Mecca (Kensington Oval),’ teams have been kept to four as well – Sri Lanka, England, India and the West Indies (no not the ones who made us weep earlier this year – far superior crop including Carl Hooper, Courtney Walsh, Curtly Ambrose, Mahendra Nagamootoo & Sherwin Campbell among the 14) all sides competing between October 30 & 31 plus November 3 & 5.

More Legends to choose from - Lady in Background is Virgo's Stephanie Von Oppen who spearheaded the rebranding of the Tournament

More Legends to choose from - Lady in Background is Virgo's Stephanie Von Oppen who spearheaded the rebranding of the Tournament

The match for senior Pro’s is deliberately created to take advantage of a downtime in regular play, and the marketing is also irregular and clever – Adrian Griffith, Project Manager of the Clobi Cup explains the strategy {CLICK ON FOLLOWING LINK FOR FULL AUDIO};-

Part of the BTA’s thrust is to source not only the Caribbean diaspora in North America but to access Indian and Sri Lankan communities as well

The Project Manager also revealed why the rebranding was necessary and how one of Barbados’ top Ad Agencies was involved in reshaping an already exciting game into an even sexier makeover {CLICK ON FOLLOWING LINK FOR FULL AUDIO};-

Virgo Communications played a major part in revamping the Tournament into something which is appreciated all over the world in terms of global reach

Sports Minister Stephen Lashley was a VOB Journalist decades ago and the Tourism Minister is a Kolij alumni

Sports Minister Stephen Lashley was a VOB Journalist decades ago and the Tourism Minister is a Kolij alumni

Sports Minister Stephen Lashley vows there will be no disruption to the T20 series unlike what pertained to the AIBA Women’s Boxing Championships at Wildey Gymnasium (the US team’s doctor was utterly incensed over the water problems which is acutely felt after training or competing and one is sweaty and wishes to slough off the day’s efforts), he emphasised that the Barbados Water Authority is now on alert and repeats are unlikely {CLICK ON FOLLOWING LINK FOR FULL AUDIO};-

Despite hiccoughs with the AIBA’s women’s championships, the BWA was able to met all challnges of any outage which has been known to happen every now & then, the Minister says BWA is better prepared now

Minister Sealy assuring the audience that Sports Tourism is in the vanguard for this branch of Barbados' foreign exchange earning capacity

Minister Sealy assuring the audience that Sports Tourism is in the vanguard for this branch of Barbados' foreign exchange earning capacity

The Minister of Tourism was eager to point out that British enthusiasts recently came to Barbados at the tail-end of their fiscal recovery to appreciate another popular T20 series {CLICK ON FOLLOWING LINK FOR FULL AUDIO};-

The Cabinet Minister revealed that despite May 2010 just emerging from a monetary slump in the UK, many Brits found their way to Barbados to check the ICC T20 series also at Kensington and therefore he sees a value in cricket as a leader in drawing guests to the island

A taste of the Museum now relocated downstairs in Fontabelle, with tons of Memorabilia

A taste of the Museum now relocated downstairs in Fontabelle, with tons of Memorabilia

The media was then invited to tour the revised Legends museum at Fontabelle, and the views from this event will be uploaded to the Photo Gallery shortly…

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