Barbados’ National Initiative on Service Excellence (NISE) Unveils Barnyard Characters for its “Value Village” under auspices of Barbados Workers Union & Private Sector Agency
“Use good ole Bajan values to tackle today’s challenges!” This is essentially the message that the National Initiative for Service Excellence (NISE) Inc. is sending across the nation as it enters a heightened phase of its “Live Excellence” campaign.
“Live Excellence”, which was first launched in 2008, promotes service excellence beyond the organization to the individual level, encouraging each Barbadian to embrace basic values towards becoming more successful people. According to CEO of NISE, Kim Tudor, these five key values – Courtesy, Honesty, Creativity, Responsibility and Compassion – were selected by Barbadians as what they believed to be important elements towards personal and national development.
“These are the values which Barbadians have told us, through our research, are essential to them becoming better people and by extension, for this country to be a better place to live and work. We are therefore looking to create a national values brand where each child, each man and woman living in this country understands that these basic values impact positively on the way we live, and ultimately on the extent to which our economy grows and we all prosper,” she explained.
Creative Approach To ‘Values’ Message
The five values being highlighted in the campaign were introduced at a recent media conference in the context of a “Value Village”, where familiar Bajan village characters live and interact. Each value represents one of the “Five Star Behaviours” of the campaign and is portrayed by an animal typically found in local neighbourhoods.
Polite Percy is a pig; Truthful Trudi, a green monkey; Ignition Iggi, is a creative dog; Responsible Rosie is a black belly sheep and Big Heart Bradley is a compassionate cow. Tudor said they will be featured in various media during the coming months to help demonstrate the importance of these values and behaviours to the future of Barbados.
She reported that further research tested what adults and youth (10-17 yrs old) would do given certain scenarios related to the five basic values. She said the data, collected at various points all across Barbados, revealed that there was still a measure of “the good Samaritan” in many Barbadians. “Seven out of 10 Bajans would return an overpayment of change to a cashier or vendor, and seven out of 10 of us would give up their bus seat to the elderly or give to a person in need.”
The NISE CEO noted, however, that an area of concern was the youth who acknowledged in the study that while some of their peers were rude and disrespectful to those in authority, adults were not consistently doing what was right and setting good examples for them to follow.
“They said that we adults do not practise what we preach, and told us that they needed supportive, guiding families to help them become better people. And some of those who did try to practise these values – being polite, courteous and mannerly – 68 percent of our young people were teased and made fun of by their peers for doing so,” said Tudor.
Taking ‘Values’ Message To Barbadians
She stressed that over the next few months, NISE will be taking its campaign to the streets where every Barbadian will be invited to embrace the “Value Village” spirit. “We have no doubt that adopting and practising these values can improve the daily lives within our households, communities, workplaces, schools and across Barbados and we are encouraging everyone to use them to ‘shine through’ the challenges we face every day and develop a reputation across the world that will help us attract positive attention and open opportunities for our socio-economic advancement.”