Embrace Life – always wear your seat belt: The new “Seat Belt” ad on UK Television

WOW – what an incredible e-mail sent to me!

I am most struck by the metaphor here that could be seen in many life situations… It’s truly beautiful.

This is the new “wear your seat belt” ad running in the UK – It was started by someone who wasn’t hired to do it!

For more information about Embrace Life, visit http://www.sussexsaferroads.gov.uk

For more information about Embrace Life, visit www.sussexsaferroads.gov.uk

The commercial was created because the cause is important to him! He came up with this idea now being hailed across the world as a wonderfully beautiful and creative commercial.

The video has gone “viral” – which in this use means has become so popular with the general public that people are forwarding it to friends/family on their own so quickly that it is/has been spread all over the world in a very short time: http://embracethis.co.uk/

For all licensing and broadcast information visit HERE

All material © 2010 Sarah Alexander/Daniel Cox/Sussex Safer Roads Partnership. WARNING: All rights of the producer and of the owner of the work reserved. Unauthorised copying, public performance, radio or tv broadcasting of this material is prohibited.

An original approach to road safety advertising from the Sussex Safer Roads Partnership.

Join the Facebook group for Embrace Life

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