Trinidad-Owned, Dubai-run and Mumbai-Tech Ad Agency explores Barbados’ Market at Accra Beach resort
Recently at the Accra Beach Resort, Douglas Ames – Toucan’s CEO made a brief yet powerful presentation to members of Barbados’ business community.
The seminar was fairly well-attended – Douglas originally started with a steaming video website which was eventually bought over by a Richard Branson subsidiary out of Jamaica (Jump-TV).
The financial services of Toucan are based in Dubai, the technology to spur internet campaigns and design websites emanates from Mumbai, while the Sales & Marketing team remains Trinidadian.
Ames listed a number of internet campaigns which proved the power of the internet to lead without having a press conference or a base of operations.
(e.g. – He listed how some Trinidadian Facebook rumours which the regular media in Port-Of-Spain took as truth; apart from a protest campaign in Belorussia which was spread via Twitter, using ice cream cones as a means of averting state police arrests; Ames also showed that humour can generate a phenomenon known as “viral-video” in a German-English ad for Berlitz)
Toucan’s CEO listed two of his successes with Digicel Trinidad and Caribbean Airlines as customers. For Digicel TT he created a Facebook page with “responsive blogging” where complaints were kept online and shown as being answered, no matter how long the solution takes.
In the case of Caribbean Airlines, he streamlined their promotion and shaved $300,000 off of their annual budget. Then he generated a video campaign as to who should be an Ambassador for Caribbean Airlines and it generated interest outside of Facebook and onto YouTube, the contest led to an increase of online bookings by 60%.
Mr Ames believes in designing sites and campaigns to suit the client, he does not see the necessity for expensive budgets and Ames also thinks it’s crucial for clients to possess their own Content Management Services since it is the client and not the designer who will understand when, where and how an organisation needs to direct sales.