HBO Latin America ramps up its Programming for 2010
HBO LA announced its programming schedule for 2010, which includes premiers, new original productions and many surprises. Like in previous years, HBO LA will keep offering subscribers the best in entertainment as they continue their commitment to the development of the television industry in Latin America through their original productions.
“HBO is the leader in entertainment in Latin America due to our technology, our innovation strategy and our high quality content,” assured Emilio Rubio, president of HBO Latin America. “Furthermore, our partnership with major studios allows us to have the most successful films in the box office. This is how we will continue to offer our subscribers the best programming in 2010,” he stated.
Shows and Miniseries
This year will be filled with excitement for HBO viewers, especially with premiers of such mega productions like the new miniseries The Pacific, produced by the same team that brought Band of Brothers to the screen — Tom Hanks, Steven Spielberg and Gary Goetzman. The story line of this show revolves around different perspectives of the World War II conflict between the United States and Japan.
Also premiering is The Prisoner, based on the successful British series from the 1960’s, which tells the story of a man who inexplicably finds himself in a place called The Village. Without knowing how he arrived there, the protagonist begins to explore his environment and discovers that the inhabitants of this strange place are identified by numbers instead of names and are less trustworthy than they at first appear to be.
HBO LA will also be premiering the new seasons of the successful, Golden Globe nominated shows: Big Love IV, Entourage VI and VII, Mad Men III, True Blood III, and Hung II.
HBO Latin America Original Productions
Also, 2010 marks the beginning of the first comedy in the region and the fourth original production in Brazil, Mulher de Fases. The show follows the adventures of a divorced woman who is searching for a man to rebuild her life.
Also premiering in 2010 is the second season of the successful series Capadocia, nominated to three awards at the 2009 International Emmy(R) for Best Series, Best Actress for Cecilia Suarez and Best Actor for Oscar Olivares. The series will feature new actors and new storylines that take place around a privatized government prison in Mexico City.
HBO has exclusive rights to the biggest blockbuster films in the world and from such major motion picture studios like Warner Bros. Entertainment, New Line Cinema, Buena Vista, Walt Disney Studios Motion Picture and Sony Pictures Entertainment. Included among the films that will premiere on HBO in 2010 are Seven Pounds, starring Will Smith; The Curious Case of Benjamin Button, with Brad Pitt; Gran Torino, directed and starring Clint Eastwood; Angels and Demons, based on the book by Dan Brown and starring Tom Hanks; and The Hangover, a comedy that tells the story of four friends who travel to Las Vegas to celebrate the bachelor party for one of them.
The Next Boxing Generation (NBG) franchise will continue to broadcast the best in boxing, and each month, in a premium showcase, it will give the current and future stars of Latin American boxing the opportunity to display their talents and their careers on their quest to capture the World Championship Title.
Cinemax and Maxprime
Cinemax, as part of a group of channels belonging to HBO Latin America Group, is a premium channel that offers movie lovers productions from the largest studios, international independent films, the most acclaimed documentaries and those movies worth watching again. In 2010, Cinemax will continue to offer a wide range of award-winning independent titles from around the world. Productions such as Vicky Cristina Barcelona (Spain/USA), Rachel Getting Married (USA), Mongol (Russia/Mongolia), Let the Right One In (Sweden), are a few of the titles that will be part of the programming. Additionally, Cinemax will debut Hollywood blockbusters like Mad Money, I am Legend, We Own the Night, and many more.
Maxprime will continue to offer its male subscribers a select range of action, comedy, blockbuster and erotic titles, reinforcing their brand positioning. It will also continue broadcasting the most acclaimed and controversial shows every Wednesday, as well as the more daring PENTHOUSE adult content, every weekday after midnight.