WSEE’s OneCaribbean channel, 18 markets and growing – Tell ’em Joey sent you!

I got a great chance the other night at Bert’s when they were videoing new TV commercials for WSEE to highlight the restaurant’s Hockey season. Those of you who watch MCTV would be familiar with Joey on WSEE (CBS Affiliate), in fact CBC briefly switched the CBS affiliate, there was a massive outcry and it had to be brought back. Joey actually hails from Indiana, but met his wife at college and she’s from Pittsburgh, which is how he ended up in Penn state.

He’s got two sons – one in early 30’s and the other soon reaching – Joey Stevens started at an ABC affiliate originally, then hopped over to WSEE in 1998 – they always had a license to broadcast in the Caribbean but they never capitalised on it…

Joey began his broadcasting career with WJET radio in 1971 and moving to WJET-TV in 1976 before coming to WSEE-TV in 1998. Joey attended Edinboro University and is married with two sons.

Joey began his broadcasting career with WJET radio in 1971 and moving to WJET-TV in 1976 before coming to WSEE-TV in 1998. Joey attended Edinboro University and is married with two sons.

Until the station was taken over by a new owner who wanted to concentrate on Weather, the response just mushroomed and soon they not only had OneCaribbean Weather but Roamin’ and now WSEE reaches as far away as Central America.

Research was integral to provide the correct impetus for their drive to corner this niche marketing – since many West Indian stations rely now on WSEE’s coverage during any hurricane activity.

In June, they expanded their OneCaribbean into a 24-Hour service, Barbados is yet to hook up with the WSEE subsidiary, but already 18 markets in this part of the world have latched on to the new channel. This means WSEE needs to bring in more staff, they already have made sure the fleet of meteorologists is at six, but there’s potential for even moreso now.

The current owner upgraded the satellite tracking service to be state of the art and current, nevertheless, this year’s hurricane season was rather mild – which nevertheless was a good thing for many reasons, in addition to parts of this region still recovering from Hurricane Ivan, it gave the WSEE team more time to practice and get familiar with the new technology for tracking those deadly weather systems which may get more unpredictable if the world does not accept responsibility for global warming and climate oddities.

I was very grateful to get a chance the other night to sit and have a chat with Joey and his parrot pal Bob (Joey’s feathered pal seemed slightly hungover, LOL – too much Eclipse?) over at Bert’s the other night, I learned that Bob started as a shoulder companion but then he fell off Joey’s shoulder one too many times – thus Bob has now reinvented himself as a quasi-ventriloquist pal for WSEE’s top Weatherman.

What a shame the mainstream media did not take as much of an interest in Joey being here too, not even CBC themselves who own MCTV, eh?

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