Peter de Savary at Grenada?s Exhibit at Chelsea?s Flower Show 2009
Peter de Savary?s, Savvy Grenada has responded to a request for assistance from the organizers of the Grenada Exhibit at the Chelsea Flower Show. Savvy Grenada has contributed ?2000 GBP to the exhibit which the company believes serves as an excellent marketing tool for Grenada. Mr. de Savary and his wife Lana, will also participate in the flower show on Press Day as part of the Grenada team marketing the island to the media and other persons attending the show.Mr. de Savary, who is an avid gardener himself, has frequently spoken about the potential of Grenada?s flora. ?I have always believed that Grenada?s flowers should be a strong feature of the tourism product. The range and quality of flowers that we have on the island would be of great interest to horticulturalists and others who enjoy nature. As a gardener myself, I was happy to help with the exhibit at the Chelsea show and I look forward to continuing this.?He also commended the Grenada display organizers for consistently putting an excellent product on show. ?Grenada has won many Gold Medals for the beautiful and original displays at Chelsea. I want to commend Suzanne Gaywood and the entire team for their hard work and creativity,? Mr. de Savary said.
In response to current global economic conditions Savvy Grenada has stepped up marketing efforts. This new marketing initiative was announced late last year by Mr. de Savary, and since then Savvy Grenada has increased marketing initiatives for Mount Cinnamon, and Port Louis. Savvy Grenada continues to fund press trips to Grenada for some of the world?s best travel and property writers; and place advertisements in some of the world?s top travel magazines. The company also has assembled a team of marketers and publicists in London, New York and Grenada.
Mr. de Savary says he looks forward to meeting and talking to the media and other guests about Grenada at the Chelsea Flower Show and has invited several of his influential friends to view the Grenada exhibit.