Lauren Drummond, Executive Producer of Upstate Reggae on the River Eco Music Festival disclosed the noted Caribbean producer, Victor E Lewis, will lead the production team of the first annual Upstate Reggae on the River Eco Music Festival at Croton Point Park, Croton-on-Hudson, New York scheduled for August 23, 2008 from 10:00 AM to 8:00 PM.

Mr. Lewis is credited with having generated more than $3 million in annual revenues based on performance fees for emerging artists under his representation. A visionary and is instrumental organizer of international entertainment events and has an excellent track record. As a producer, Mr. Lewis has managed successful public events in London, Iceland and various parts of the US. He has produced events for the U.S. Committee for Refugees, notably worked effectively with the NYPD/NYFD?s 911 Emergency Fund and Upliftment Jamaica just to name a couple of his successes.

Upstate Reggae on the River Eco Music Festival is an all-day family event that features the “Messenger ” roots Reggae icon Luciano with Jah Messenjah band, featuring special guest Mikey General, as well as new sensations Rootz Underground, actor/musician Leon and the People’s Band, Latin Rock Band Sequida, and Mystic Dub with more to be announced.

A key component of Upstate Reggae on the River Eco Music Festival is a Children?s Pavilion where Lydia Adams Davis and Grammy Award winner, John Guth will perform. The Art Pavillion will feature various local and international artists. Carlos ?Go-Go? Gomez presents an African/Cuban drum circle workshop and an environmental work shop for all ages. A multitude of vendors will be on hand with foods from all over the Caribbean and Latin America as well as a variety of arts and crafts.

The first annual Upstate Reggae on the River Eco Music Festival will help increase awareness of environmental concerns and the preservation and sustainability effort in the Hudson Valley New York region.

This year’s theme is ?Recycling to Save the Planet.? this one day event represents a tapestry of various genres of music, art, culture woven to support the message that in order to preserve the environment we must come together to create eco-friendly environments.