DIGICEL HOME SERIES 2008 KICKS OFF IN SABINA PARK – Lance Gibbs, Richie Richardson and many more, celebrate the launch of the Digicel Home Series 2008
Digicel just launched the Digicel Home Series 2008 at Jamaica’s home of cricket, Sabina Park, in association with the West Indies Cricket Board (WICB). Guests included Cricket Legends, Lance Gibbs and Richie Richardson; as well as many more from the world of cricket, to help launch what is sure to be an exciting Digicel Home Series 2008.
Digicel unveiled its plans for the Digicel Home Series 2008, with a host of interactive activities and promotions designed to bring cricket fans closer to the game, as the Digicel Series moves around more countries in the Caribbean than ever before.
The Caribbean company will host for the first time ever the Digicel Scotiabank Cricket Experience Zone, which is an interactive cricket area set up in town centres a few days before the matches in each host country. Features include games and activities for the public to test their batting, bowling, fielding and even commentating skills. There will also be an innovative Digicel Cricket TV show which will air weekly for the entirety of the Digicel Home Series; the Digicel Kids at Cricket programme; a brand new interactive cricket website; and a comprehensive marketing and advertising campaign to raise awareness and support for the Digicel Home Series 2008.
According to Digicel Group CEO, Colm Delves, “We are very excited about our programme of events for the Digicel Home Series 2008 and the terrific partnerships we have in place. From the onset, Digicel wants to bring the fans closer to the game and to the players as part of our efforts to continue driving passion in the game of cricket.While we are focused on providing the necessary resources to help grow West Indies cricket to its true potential we also want to make sure that everyone has the opportunity to take part in and enjoy the Digicel Home Series as our team takes on Sri Lanka and Australia.”
Speaking from Sabina Park, WICB Corporate Secretary, Tony Deyal, said “The WICB has approved a draft strategic plan for 2008 – 2012. Our goal is to regain the pinnacle of world cricket by 2012 and to do that we need all the help and support we can get and all the sponsors. Also we have a new team management and we have a new approach, the purpose of all this is to develop a positive culture within the team as well as the bench strength in order to achieve our goal.
“Digicel has demonstrated its willingness to be a partner and supporter of West Indies cricket and is part of the future of West Indies cricket. We expect the partnership to be vital as we seek once more to be a major player in world cricket.”
For the cricketers, Digicel is committed to supporting and incentivising their performance and further their growth. As well as an incentive programme, Digicel will again this year be awarding the ‘Man of the Match‘ and ‘Man of the Series‘ awards at the end of each Digicel ODI’s and Digicel Test match’s.
The Digicel Home Series 2008 kicks off in Guyana on 22 March, when the West Indies take on Sri Lanka in a Test match, followed by a second Test match and two ODI’s in Trinidad, before concluding in St. Lucia with a third ODI on 15 April. Following a four-week break, the Digicel Home Series 2008 resumes on 22 May in Jamaica against Australia and tours Antigua, Barbados, St. Vincent and Grenada for a series of Test matches and ODI’s before concluding in St. Kitts on 6 July.
Digicel’s sponsorship of West Indies cricket was extended in 2007 for a further four years, in a deal which saw Digicel commit US$20 million until 2012 as well as introducing additional win bonuses for the team.