Jamaicans have an acute sense of what constitutes quality and in an artiste. In every noock and cranny of Jamaica dancehall is the heartbeat of the people and Jamaicans know what constitutes quality music. Magnum Kings & Queens of Dancehall gives power to the people by allowing them to vote for who they think should be the ultimate King and Queen of Dancehall.

The Magnum sponsored Kings & Queens of Dancehall competition has fans of dancehall and Jamaicans in general glued to their television screens. The competition which seeks to discover and expose indigenous talent in the dancehall genre has now moved into a new phase at the Weekendz Bistro & Bar. Contestants are vying for over a million dollars in cash and prizes which include the production of a single and a video. The voting has been intense with numerous dancehall fans deciding who goes on to the next round and who goes home.

There have been numerous theories as to why people vote for a particular contestant and contestants over the years have tried various formulas to encourage the public to vote for them. These formulas have included bus tours, parties and flyers to name a few. Some of these techniques have worked while some have failed. In the end it has been proven that everyone has their own opinion on what drives the success of artistes and what fails them. It could be a popularity contest based on the best-looking contestants or community allegiance. It could depend on the song one performs or how catchy the songs are. The psychology of voting in Jamaica is very dynamic and people ultimately vote for who they think best represent their taste.

One of the peculiarities of the Magnum Kings & Queens of Dancehall Competition that makes it so appealing to the voters, is that it represents all areas of the country. Voters have identified with contestants from their geography and seek to ensure their success. Contestants from as far as Westmoreland have graced the stage at the Weekends Bistro and Bar with there loyal fans have followed them in droves.

There is equal opportunity offered to both sexes and Magnum Kings & Queens of Dancehall has purposefully given women equal opportunity on the dancehall stage. This concept has been very popular with dancehall fans as it gives voters a choice to choose both a king and a queen. This characteristic of the competition has appealed to a wide cross section of dancehall fans and has seen more people becoming involved in the voting process.

The Magnum Kings & Queens of Dancehall competition presents itself as the best platform for aspiring artiste both male and female to buss out on the dancehall scene. One of the advantages of this competition is the fact that decision as to who wins is completely dependent on the voters. The winner of the Magnum Kings & Queens of Dancehall will be the people’s King and Queen, chosen by the people for the people.

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