Digicel Customers across the Caribbean Can Now Receive Local HIV/AIDS Referral Services and Information via Text Message

Digicel recently launched a new free-of-charge service to connect customers across 16 of its Caribbean markets to local HIV/AIDS resources via text messaging.

The new service which went live since December 1st has been developed in association with the Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP) enables Digicel customers across the Caribbean to quickly and easily receive information on their mobile phones about local HIV/AIDS clinics, testing centers, and other resources using SMS technology as follows:

? In Jamaica: Text LIVEUP to 444-INFO (4636) on your Digicel mobile.

? In Haiti: Envoyez un message texte avec le mot ANNVIV ? INFO (4636) ? partir de votre t?l?phone mobile Digicel

? In Anguilla, Antigua & Barbuda, Barbados, Bermuda, Dominica, Grenada, Guyana, St. Kitts, St. Lucia, St. Vincent & the Grenadines, Suriname, Trinidad & Tobago, Turks & Caicos, and Curacao: Text LIVEUP to INFO (4636) on your Digicel mobile.

The initiative is a part of CBMP‘s ongoing regional LIVE UP campaign that includes more than 53 Caribbean media houses from 23 countries and is designed to stem the spread of HIV/AIDS in the region. The new HIV/AIDS text message service will be promoted through new public service ads (PSAs), on-air promotions by CBMP members and on a new regional television magazine program, LIVE UP: The Show produced by the CBMP in collaboration with the Caribbean Media Corporation (CMC).

?We applaud the efforts of the CBMP in their attempt to educate the region about HIV/AIDS, especially the younger population. We certainly hope that they will access the information provided in this LIVE UP campaign, and we can realize a positive change?, said Roy Gillingham, General Manager of Barbados’ Digi-service.

The Caribbean is the region most affected by HIV/AIDS in this hemisphere, and is second only to sub-Saharan Africa in terms of the impact of the disease. AIDS is a leading cause of death among adults (ages 15-44) in the Caribbean, and 250,000 of the region?s residents are living with HIV or AIDS. Half of those are women, and a third are young people between the ages of 15-24.

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