Soca Queen Of The Caribbean, Alison Hinds, ready to give to both rich & poor at Notting Hill

In Trinidad it is called “Road March“; from about here it be called “Tune O’De Crop” and over in the UK? Here’s what the Daily Telegraph says –

Every year, one record beats the competition to become the theme song of the Notting Hill Carnival.

While the sound systems and DJ stages sway to the slower, heavier beats of reggae, dancehall and hip hop, it?s the up-tempo bounce of soca that fuels the floats and gets Europe?s biggest street party started. And among the prime contenders to be the song that defines the 2007 carnival is a soca girl-power anthem from Barbados?s biggest star.

As you might recall, Alison Hinds’ “Roll It Gal” is a ringtone with Verizon, AT&T and others in the USA, now is all set to rip up Britain which was Alison’s home a few moons back, and it was a University student’s composition which set the Soca Queen’s rep on fire –

The breakthrough came in 2005 when Hinds’ debut single as a solo artist, Roll It Gal, became the Caribbean hit of the summer, and this infectious celebration of female empowerment will finally hit UK record shops next month.

For soca, the delay is routine. Soca records tend to navigate their way around the world slowly, gradually building momentum. Hinds reckons St Vincent native Kevin Lyttle‘s 2004 US and UK soca hit, Turn Me On, took three years to go global.

If Roll It Gal manages to make Hinds an international star, she will need to spend increasing time away from Barbados?s quintessential tropical paradise. She lives on a 600-acre farm managed by her husband, and the couple have a three-year-old daughter.

International recognition is probably appealing, but heading off to bring musical sunshine to the tail end of a grey British summer does not at first glance seem very appealing.

?There have been a couple of times at a cold show where I?ve been thinking, ?Which bright spark thought this should be outside???? Hinds laughs as she contemplates impending promotional trips to Britain and the USA.

?But I?ve always said that any time this truly starts to feel like work, I need to stop.?

There are no signs of that happening any time soon.

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