Inaugural ICC World Twenty20 Set To Reach Record Number of Territories – ESPN STAR Sports Announce Broadcast Deals around the World

Not happy having destroyed the Caribbean, the ICC is now launching an attack on South Africa and they’ve already suckered some folk in to show the pillaging. God knows what creature they’ll choose to create and say is the Official Mascot, and I wonder if they will bring in Caribbean Police to enforce security at Johannesburg? Can the ICC really offer a preferred alternative to what, Stantigua – the Texan transplant, can offer for a single catch or clean-bowl? Sigh, man, I is too tired to leggo a long, stinking choopz here…(We can only ponder what restrictions will they institute that they will later claim were never there, THIS time? Insert obligatory eye-roll here…) –

ESPN STAR Sports, Asia?s No. 1 sports broadcaster, announced today broadcast rights partnerships for the first edition of the ICC World Twenty20, scheduled to take place in September 2007 in South Africa. Covering television and new media platforms including internet and mobile, these distribution partnerships will make the games available to millions of viewers across the world. For the first time ever, the ICC event will be shown live via television in China. These arrangements promise unmatched reach for the inaugural edition of the Twenty20 tournament, bringing the game to new markets and audiences whilst continuing to strengthen its popularity in the core cricket territories.

Late last year, ESPN STAR Sports? affiliate, EML, was awarded the global telecast rights from the International Cricket Council (ICC) for all of their events from 2007 to 2015. In addition, ESPN STAR Sports recently launched a dedicated 24×7 cricket channel, STAR Cricket, reinforcing its position as the leading sports broadcaster in cricket.

In the short span of time since acquiring the rights, ESPN STAR Sports and its affiliate have already secured global coverage for the tournament with over 105 countries slated to showcase the inaugural edition of ICC World Twenty20. The coverage will be available on ESPN, STAR Sports, STAR Cricket and their affiliated television channels in various Asian countries including India, Sri Lanka, Bangladesh, Nepal, Bhutan, Maldives, Malaysia, Singapore, Hong Kong, Indonesia, Thailand and China.

In addition, ESPN STAR Sports has secured broadcast partnerships with leading broadcasters across the globe including deals with DirecTV and ATN in North America; Caribbean Media Corporation in the Caribbean; South African Broadcasting Corporation and Super Sports in Africa; Taj TV (TEN Sports) in the Middle East; Sky Television Network in New Zealand; Premier Media Group in Australia and SuperSport in Greece, Cyprus and Mauritius.

Mr Malcolm Speed, ICC Chief Executive Officer, said, ?The ICC is delighted to have such a strong and committed partner in ESPN STAR Sports who has consistently delivered quality cricket coverage with the highest production values to fans.?

The inaugural ICC World Twenty20 South Africa 2007 to be held in September 2007 will be the first event to be broadcast by ESPN STAR Sports as a part of its eight-year agreement with ICC. The tournament has stirred up a lot of interest in the cricketing world, and especially in South Africa, with sell-out crowds expected for the games.

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