MICHAEL KORS TO RELEASE FALL 2014 AD CAMPAIGN
A balance of high glamour and laid-back ease are at the heart of the Fall 2014 advertising campaign. “This season, I was influenced by the easy lifestyle of California, and I wanted the images to express my jet set sensibility but with a relaxed attitude,” says Michael Kors.
The Michael Kors and Michael Michael Kors campaign was shot by Mario Testino in Southern California and features Karmen Pedaru together with the new face of Michael Kors Mens, Benjamin Eidem.
The other centers on Pedaru and Eidem traveling on a private plane with a group of friends including models Cindy Bruna, Tian Yi, Corey Baptiste and Ian Sharp.
The global campaign will debut in July, with ads running in fall issues of publications including international editions of Vogue, Harper’s Bazaar and Vanity Fair. Notable multi-page units will be featured in the September issues of 12 titles around the world. In total, the Fall 2014 print advertising campaign will reach 39 countries across the Americas, Europe and Asia. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.
If you’re planning a late jaunt to the USA or elsewhere which may be nippy, zip over to Michael Kors at Limegrove at Holetown and see what’s available in their stock, tell ’em Bajan Reporter sent you? 😉