Here’s Tweeting at you, kid: Digicel MORE launches and nods to B&W classics…

What would have happened if Ilsa could have WhatsApp’d Rick when she could not make that Paris rendezvous or if Bing Crosby and Bob Hope¬†went on the Road to Pinterest? These and similar themes were explored at Timothy Oulton in Cane Gardens, St Thomas recently as Digicel MORE alerted the business community to a more select form of promotion.

(DEMO ONLY - PROMOTIONAL USE) This is a slice of Stanley Kubrick's classic "Dr Strangelove: Or how I learned to love the Bomb" given a Tweet, um, twist by the crazy folks at Virgo Communications

(DEMO ONLY - PROMOTIONAL USE) This is a slice of Stanley Kubrick’s classic “Dr Strangelove: Or how I learned to love the Bomb” given a Tweet, um, twist by the crazy folks at Virgo Communications

Katrina Gremmel, Accounts Manager of this Mobile Advertising initiative, outlined some possibilities for participants {CLICK ON FOLLOWING ICON FOR FULL AUDIO – SMARTPHONE OR TABLET USERS, PLEASE CLICK ON Katrina‘s NAME}

Marius Charlemagne on Bass with the rest of his posse in full pursuit of the perfect riff at Timothy Oulton in Cane Gardens!

Marius Charlemagne on Bass with the rest of his posse in full pursuit of the perfect riff at Timothy Oulton in Cane Gardens!

Mark Linehan, Digicel Barbados’ CEO, emphasised Katrina’s point how a mobile phone is not just a means of talking it’s an alarm clock, a diary, a newspaper and the function keep changing and increasing – why not reach people where they’re most likely to be? {CLICK ON FOLLOWING ICON FOR FULL AUDIO – SMARTPHONE OR TABLET USERS, PLEASE CLICK ON Mark‘s NAME}

(ANGLE DELIBERATELY DONE) Like the Olympics, there are three tiers of involvement - Bronze, Silver & Gold, according to Katrina Gremmel

(ANGLE DELIBERATELY DONE) Like the Olympics, there are three tiers of involvement – Bronze, Silver & Gold, according to Katrina Gremmel

Carol Martindale, Nation Publishing Editor, won a Samsung S5 phone via Text, while Petra Roach, President of the Barbados Tourism Authority, got a Text message she won an Ad Campaign with Digicel MORE (Must… Hide.. Jealousy! Grrr! Ssshh!) and patrons were not only given fabulous hors d’oeuvres but treated to fine jazz from Marius Charlemagne’s ensemble!

A hint of the slew of patrons at the launch of Digicel's latest innovation

A hint of the slew of patrons at the launch of Digicel’s latest innovation

While the celebrations went on further than intended due to heavy rains, patrons were able to watch videos listing fascinating data such as Twitter now is captivating the 50 plus crowd, and how 3 out of 5 gay couples met online. My favorite were the black and white movie vignettes given subtitles as if Social Media existed in the 40s to the 60s, hilarious, these were award winning Vines! The one with Captain Kirk was the best, since it seemed to follow William Shatner‘s hesitant speech cadence and also zeroed in on the fact Star Trek predicted a lot of now as in flip-phones and tablets, instant transport anyone?

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