BEACON LAUNCHES “DON’T WORRY BE HAPPY” THEME

July 10th 2014 marked the launch of Beacon’s “Don’t Worry Be Happy” strategic marketing theme. Coinciding with the insurance company’s annual Customer Appreciation event, it emphasizes Beacon’s philosophy of providing life transforming experiences to its customers. Underscored by Bobby Mc Ferrin’s timeless classic “Don’t Worry Be Happy” this campaign reflects a new phase of Beacon’s re-brand exercise which began in 2011.

Adlyne Griffith, Vice President, Corporate Services at the Trinidad based company said “3 years ago we completed a re-brand exercise which focused mainly on aligning our image to better reflect who we are. This theme is just the next phase in the process of becoming and growing“.

Don’t Worry Be Happy” was chosen as our signature sound because according to Griffith, it reflects the culture of the company. She stated “We wanted a sound that is uniquely Beacon. A sound that reflects our warm, light-hearted, savvy and caring personality and Mc Ferrin’s song was the best fit.”

As part of the launch, the company held a charity Food Drive where they collected non-perishable food and personal care items which will be distributed to underprivileged children. "Happiness is in giving. Time and effort can be just as valuable as a cheque and this is our small attempt and a first step to making someone's life a little more joy filled. It's not just about being happy it's about DOING happy" she continued.

As part of the launch, the company held a charity Food Drive where they collected non-perishable food and personal care items which will be distributed to underprivileged children. “Happiness is in giving. Time and effort can be just as valuable as a cheque and this is our small attempt and a first step to making someone’s life a little more joy filled. It’s not just about being happy it’s about DOING happy” she continued.

The charity food drive is being done at all Beacon branches throughout the Caribbean so persons are invited to drop off their contributions at the nearest Beacon branch. The public is also invited to participate in the Beacon’s “Don’t Worry Do Happy” social media competition. Search “The Beacon Insurance Company” on Facebook for more details.

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