What Can Russia Learn From The Caribbean?
Russia can learn a lot from the Caribbean on branding itself as an inbound tourism destination after Sochi.
That’s according to new Invest Caribbean Now President, Sheila Newton-Moses, who along with Invest Caribbean Now Founder and Chairman, Felicia J. Persaud, were the lone Caribbean representatives at the invitation only Global Russia Business Meeting held from April 6-7, 2014 in Valencia, Spain.
Newton-Moses was among a six-member panel entitled “Unlocking The Tourist Potential” at the event and told delegates gathered from around the world that Russia has to work on creating a brand that is beyond the current political image its known for around the world.
“In the Caribbean we have mastered the art of tourism and it is a billion dollar industry,” said Newton-Moses. “Russia needs to learn from the Caribbean and look at marketing its culture and history globally to transcend and repair its current image.”
The Global Russia Business Meeting brings together a host of eminent business leaders to discuss Russian firms’ role in the global economy annually and is organized by Dr. Frank Richter of Horasis: The Global Vision Community. Similar exclusive investment summits around the world on China, India and the Middle East are also held annually.
Invest Caribbean Now’s historic appearance at the five-year-old global investment event comes ahead of the presence of Russian investors on the summit’s ‘Global Trends and the Caribbean’ panel that is set for June 4th, 2014 from 11:30 a.m. at the prestigious Harvard Club in New York City.
Russian investments in the Caribbean have been growing in recent years while tourists from Russia are also increasing to the region especially to Cuba and the Dominican Republic.
This year’s fourth Invest Caribbean Now summit will also feature numerous global professional investors, entrepreneurs, and business leaders including a delegation from China; the Industrial Commerce Bank of China, American CryoStem Corporation, Lugano Group, Damoola, Merrill Lynch, Nomura, Aegis Capital, Island Global Yachting, Blocadi Capital, K&L Gates, True Value Building & Hardware Ltd & Emerald Vista and representatives from Sir Richard Branson’s the Carbon War Room.
Also attending will be Caribbean government ministers and dignitaries from across the region; chairman of the billion-dollar, privately-owned Jamaican-based empire that today includes 24 Caribbean properties, Appliance Traders Ltd. and The Observer media company, Gordon ‘Butch’ Stewart; Sergio Millian, President of the Russian American Chamber of Commerce; Colin Childress, CEO/Founder, Global MedChoices, Turks & Caicos; Paul Angelchik, M.D., Founder and CEO, American World Clinic – Barbados; Anthony A. L. Adjasse of the Allied African Nations Chamber Of Commerce; Jamaica’s Ambassador to the UN, Courtney Rattray and several CARICOM consuls general to New York; Hollywood actor Malik Yoba, Hollywood fashion designer, Woody Wilson; Qahir Dhanani, private sector development specialist of the World Bank Group; Leigh Moran, manager, International Diaspora Engagement Alliance” or “IdEA,” a partnership of the US State Department and USAID; Brian Lilly, founder of One Caribbean Television and CEO of Lilly Broadcasting; Caribbean scholar Dr. Isaac Newton; Anthony Phills, founder of the Caribbean Commerce Magazine/Media and Blinglet Inc. and Irwine Clare of the Jamaica Diaspora, North East among others.
Multiple Award Emmy winning TV Anchor, Ernie Anastos, will emcee the Summit while One Caribbean Television weatherman, Joey Stevens, and his famous side-kick, Bob, will wrap up the event by hosting the ICN Awards Reception, set for 4:30 to 6:30 p.m.