“Employee Engagement in the Digital Age: The Role of Communications” – Virgin Atlantic’s Andre Bello advises IABC Barbados

Virgin Atlantic’s Sales & Marketing Manager when at Hilton Barbados recently, admitted how a new strategy may be more difficult to earn approval from colleagues than the public at large, he sees a way to counter internal resistance by designing a campaign which appeals to both company & customers – make it “Future Positive” where both stratas opt to buy in to the concept…

Tourism Minister Richard Sealy was also present, calling for a Social Media Policy for employees, balancing their rights with employer’s needs.

(FILE IMAGE) Acknowledges this will not be easy to enforce, but sees IABC as a fulcrum to develop such an initiative. The Minister acknowledged the significance of Social Media when Destination Barbados gained a billion impressions from Rihanna's previous concert.

(FILE IMAGE) Sealy admits this will not be easy to enforce, but sees IABC as a fulcrum to develop such an initiative. The Minister acknowledged the significance of Social Media when Destination Barbados gained a billion impressions from Rihanna’s previous concert.

Barbadians are all seen as hosts to be Tourism Ambassador, we should not just rely on Giggurd & Boo or Tubby The Guard to sell this island to visitors.

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