Sean Paul and Gyptian mobilize fan base through BBM Channels
Since the introduction of BBM Channels end of last year, more and more popular singers and brands mobilize their fans using this rich communications channel. Grammy award winner Sean Paul (best Reggae album 2004) and Billboard buster Gyptian (“Hold You” reached Gold status in 2010) from Jamaica already have gathered more than 65.000 direct contacts combined so far in a few weeks and growing daily.
Subscribing to BBM Channels is free and easy to do for their supporters by downloading the latest version of BBM from BlackBerry World to the BlackBerry smartphone. From there you can either add your favorite BBM Channels by knowing their specific PIN or use the search function in the menu to find what you like by name.
BBM Channels is a forum for active, real conversations between people, brands and communities. It maintains the BBM core value of giving users’ control over their content by allowing users to join or opt out of channels at their discretion and gives channel owners the ability to deliver content their communities are looking for.
Channel owners can post messages, share pictures, spark discussions, post animated GIFs and chat directly with subscribers. Integrated live chat allows channel owners to offer “scheduled chat hours” where BBM users can directly engage with their favorite channels one on one.