Charmed? Red Advertising tops Caribbean for the third year running: Hat-Trick!
Red Advertising & Marketing Limited pulled off a never before seen feat when the local company completed a hat-trick at the 2014 American Advertising Federation’s ADDY Awards, beating almost 50 other companies from across the region including Trinidad & Tobago, Barbados, Jamaica, St. Lucia, Curacao, Cayman Islands, and Belize.
The first Caribbean agency to top the prestigious awards for three consecutive years, Red won the most overall awards with 44, as well as the most gold awards with 14 across ten separate clients including Mount Gay Distilleries Limited, Banks (Barbados) Breweries Limited, LIME, Virgin Atlantic, Abeds, Barbados Bottling Company, Fortress Fund Managers, LIAT and WIBISCO.
It also represented a local milestone with Red remaining the most creatively awarded agency in Barbados for the 11th straight year.
“This year has been a tough one for many companies so it is indeed gratifying to be able to continue to do great work for our clients,” said managing director, Jevan Jutagir.
“This year, the ADDY’s creative competition was also made a lot tougher with the addition of the U.S. Virgin Islands and Puerto Rico. This meant we had to compete with many new, award-winning agencies, in-house agencies and production companies. In total, 45 companies entered from as far afield as Belize and Curacao, so to be adjudged as the top creative agency was a great testament to the depth and quality of our creative team.
“When people ask why creativity matters, I tell them that it’s quite easy to understand: better quality creative gets noticed more, and hence, sells more. It’s as simple as that. If your agency isn’t giving you quality creative work then maybe you should be talking to us!”
Big winners among Red’s client list included Banks (Barbados) Breweries Limited with 13 awards, along with Mount Gay Distilleries Limited and Abed’s with six awards each.
Tracey Garcia, Red’s Co-Creative Director, commented on the judging.
“This year’s ADDY awards attracted a record 769 entries from 45 companies, so to win 14 gold awards was something the team at Red are extremely proud of,” she said.
“It is a very trying time for many Barbadian companies, so it is even more important that we continue to fly the Bajan flag strongly across the Caribbean!“
The ADDY awards is the creative award show of the American Advertising Federation (AAF) of which the Caribbean Advertising Federation (CAF) is a member.