MICHAEL KORS AND MIRANDA KERR CELEBRATE DECEMBER ISSUE WITH ‘ELLE JAPON’
An exclusive evening in celebration of Miranda Kerr’s Michael Kors cover for the December issue of Elle Japon.
Also featured during the event was the culmination of the #JetSetSelma Tokyo campaign, a fan-inspired and city-focused digital initiative that celebrates the Selma handbag.
As guests entered the museum, they were greeted with a large, custom-made projection of a “digital mosaic” of skylines from around the world and the Selma.
The mosaic was made up of more than 5,000 images drawn from Michael Kors-branded content, user-generated content tagged #MKTokyo, and images from four Phhhoto booths at the event.
Each Phhhoto booth featured a different cityscape as its background and texted an animated GIF to users to share via text, email or social media.