“Built for BlackBerry,” Reintroduced to the Developer Community
BlackBerry re-launched the “Built for BlackBerry” program for developers, which rewards apps that embody the BlackBerry 10 signature app experience with a designation of “Built for BlackBerry.”
The re-launch of Built for BlackBerry seeks to establish a strong platform for developers, as well as deliver a signature BlackBerry 10 experience to all customers. The BlackBerry 10 experience requires vendors to abide by BlackBerry 10 guidelines in order to deliver a familiar experience to consumers without complicating BlackBerry app development. The revitalized effort hopes to create a basis for partnerships with developers, expand quality and function of apps, as well as serve as a medium to further propel business success. In addition to its proposed goals, BlackBerry has created a set of criteria that establishes requirements for developers in an effort to provide clarity, as well as maintain quality and performance of apps on BlackBerry World.
By building a signature BlackBerry 10 experience, the needs of both developers and customers are readily achieved through a single platform. This experience integrates BlackBerry HUB and OS, providing users with seamless performance and at the same time, increasing the percentage of apps available to BlackBerry users. By fusing the needs of customers and establishing a framework for app development, apps can readily become more discoverable and meet the diverse needs of BlackBerry users.
The link between developers and BlackBerry not only serves to increase the percentage of apps and maintain performance standards, but also strives to increase app exposure by regular placement on BlackBerry World carousels and microbanners. The implementation of the BlackBerry 10 experience is simple to use and makes it accessible for native, HTML5, and Air apps.
Since its inception, daily downloads have increased by 230% and paid daily revenue have increased by nearly 190%. By establishing set criteria, developers can easily achieve Built for BlackBerry status, a designation that demonstrates to consumers that BlackBerry apps deliver a signature BlackBerry 10 experience.
Currently, more than 500 BlackBerry World apps have met the Built for BlackBerry criteria and have received designation. By promoting such apps and cultivating relationships with developers, BlackBerry users and developers can converge on a single platform that extends the signature BlackBerry 10 experience.