Gwen Stefani & No Doubt Team up with Fred Perry to Design Reggae Clothing Line by Rose Curiel
It looks like Gwen Stefani’s No Doubt bandmates are following in the fashionable frontwoman’s footsteps and trying their hand at design. Together with Stefani, who helms clothing line L.A.M.B., the band has teamed up with British brand Fred Perry to create a capsule collection inspired by No Doubt’s musical style.
But how exactly will the band’s ska, reggae and punk-rock roots translate into a clothing company best known for its preppy polos? Think slim-fit tops trimmed in reggae-inspired dark gold, red and green stripes and pops of punky plaids.
And if, like us, this collaboration had you scratching your head over what seems like an odd-couple pairing, it may surprise you to know these aren’t the first rockers to team up with the clothing company; Amy Winehouse designed a retro line with them back in 2011.
Plus, it turns out the No Doubt band members have long been Fred Perry fans. Gwen Stefani talks balancing family, fitness and fashion “Fred Perry is a classic inspiration that has been part of our style since the beginning,” Stefani explained. “Doing this collaboration is an honor.” The band’s collection of polos, sweaters and jackets roll out early next year.