Digicel & HOTT 95.3FM Team Up To Send DJ To Trinidad Carnival

Digicel and HOTT 95.3 FM have teamed up to send one lucky DJ to Trinidad Carnival next month.

As part of the 4th annual HOTT Carnival Safari, Digicel has launched a text promotion, giving listeners the chance to vote for the HOTT 95.3 FM DJ who in their mind best embodies and promotes the true spirit of Trinidad Carnival throughout the period of the Safari which started late last year.

From Monday 14 January until Monday 4 February, Digicel customers can text the name of their chosen DJ to short code 4608 as often as they like, with the DJ receiving the most votes at the end of the promotion winning an all-expenses paid trip to Trinidad next month to take part in the annual Carnival.

Digicel Marketing Executive, Shakida Grant (left) and Acting Advertising Manager of the Starcom Network, Vilmore Johnson, testing the official text line for the Digicel/HOTT Carnival Safari text promotion.

Digicel Marketing Executive, Shakida Grant (left) and Acting Advertising Manager of the Starcom Network, Vilmore Johnson, testing the official text line for the Digicel/HOTT Carnival Safari text promotion.

In addition to the satisfaction of sending their favourite DJ on this trip, the customer sending the most texts will also receive 95.3 dollars in credit as well as cash.

Marketing Executive with Digicel (Barbados) Limited, Shakida Grant said they wanted to reward the DJs for driving the success of Digicel’s various promotions over the years: “The DJs are the ones who really push our many promotions heavily on the radio and are a major part of the reason why they are successful. We therefore wanted to show them our appreciation by giving one of them a chance to experience Trinidad Carnival, whilst also giving our customers the opportunity to show their appreciation for the entertainment these personalities provide them with daily.”

The HOTT Carnival Safari gives the public the chance to enter for an opportunity to win an all-expense paid trip for two to Trinidad Carnival, inclusive of airfare, accommodation, spending money, tickets to the hottest parties, j’ouvert and Carnival costumes.

Digicel customers may enter the competition by visiting any of the DigiCentres and topping up with $20 or more or purchasing a handset for $100 or more to receive entry forms.

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